Posted to News on 4th Jun 2024, 11:30
Upgrade to Yuasa campaign set to drive European growth
GS Yuasa announces a fresh update to its celebrated 'Upgrade to Yuasa' campaign. Building on the success of the original initiative which was first rolled out in 2021, the relaunch is set to reinforce the Yuasa battery brand's position as a global leader in automotive, fire and security, and UPS markets.
The campaign is tailored for a broad audience, including trade customers automotive distributors, technicians, security and fire installers, wholesalers, UPS engineers, vehicle mechanics, and various industry professionals who have come to rely on and fully trust Yuasa for their energy needs, and to support their battery business.
Central to the campaign is the theme that GS Yuasa, manufacturer of Yuasa products, powers all aspect of our daily life, emphasising the brand's pivotal role in energising everything from deep-sea submarines to the International Space Station. The message, "From the ocean's depths to outer space. Millions of applications, one trusted choice", highlights the reliability of Yuasa's products in tens of thousands of applications. This same reliability is present in all Yuasa battery solutions no matter the range or application.
James Douglas, European Group Marketing Manager at GS Yuasa Battery Europe, expressed his vision for the campaign's impact: "As we unveil the latest iteration of our 'Upgrade to Yuasa' campaign, our goal extends beyond merely showcasing our product superiority. We are set on solidifying and expanding our brand presence throughout Europe, targeting new customers and fostering partnerships that enable mutual growth in the battery business.
"GS Yuasa isn't just another supplier; we offer a compelling story of innovation, reliability, and excellence that distinguishes us from our competitors. Opting for a Yuasa battery, or choosing GS Yuasa as your partner, represents an upgrade in every sense - enhancing product performance, service quality, and business outcomes. Together, we will set new standards in the industry and achieve unparalleled success."
