Posted to News on 30th Jan 2025, 10:30
Pickering opens new office in Malaysia to serve expanding customer needs in Southeast Asia
Pickering Group has opened a new office in Penang, Malaysia, to better serve the needs of its expanding customer base throughout the Southeast Asia region.
Staffed by a talented local team with many collective years of experience in the test and measurement industry, the branch office will provide enhanced support to customers and partners across the region - including Malaysia, Thailand, Vietnam and Indonesia.
Ongoing growth of electronics manufacturing, particularly for consumer technology and automotive, has seen customer demand in the region expand alongside a developing integration partner ecosystem. Up till now, support has been provided via Pickering's global headquarters in the UK - but the new office will be able to offer enhanced levels of support through better local knowledge and networks, as well as being situated closer in terms of geography and timezone."
"We are thrilled to be able to welcome talented industry veterans with the experience, expertise and network that this team brings to the Pickering family," said Joe Woodford, Head of Global Sales and Marketing at Pickering Interfaces.
"Being able to offer enhanced local support is critical to ensuring we can continue to meet the needs of our expanding customer base in this key regional base for electronics manufacturing," added Shaun Fuller, APAC Market Development Manager at Pickering Group.
The core team at the new office consists of Evelyn Ooi, Technical Marketing Manager; Nicholas Wong, General Manager and Sales Manager; and Patrick Chong, Technical Sales and Support Manager. Together, they bring over 60 years of experience from the electronics test industry and will support customers and partners in the region across the entire region.
